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Video Gallery

Curious why some of the world's biggest companies and start-ups are partnering with Numerious?

Check out our videos to understand the power behind Conjoint and MaxDiff.

White Papers

We are constantly pushing ourselves and the industry forward. 

Check out these thought-provoking white papers to gain valuable insights from our rigorous research approaches. 

BUILDING CONJOINT DESIGNS FOR INDIVIDUAL-LEVEL ESTIMATION

Trevor Olsen and Megan Peitz

HOW SPARSE IS TOO SPARSE FOR MAXDIFF?

Jon Godin, Abby Lerner, Trevor Olsen, and Megan Peitz

HOW YOU CAN DEFEAT THOSE EVIL-NATURED ROBOTS IN YOUR ONLINE SURVEY SAMPLES

Leyla Yerlikaya Eden, Daniel Barkley and Trevor Olsen

USING SEEDED ITEMS TO IMPROVE EXPRESS BEST WORST DESIGNS

Jon Godin and Megan Peitz

Tom Eagle, Eagle Analytics of CA

DON'T WASTE TIME! USING RESPONSE TIME IN HB ESTIMATION

Trevor Olsen and Megan Peitz

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VALIDATION & EXTENSION OF BEHAVIORAL CALIBRATION QUESTIONS IN CBC

Jon Godin and Trevor Olsen

Bryan Orme, Sawtooth Software

BEST-WORST SCALING
WITH MANY ITEMS

Megan Peitz

Keith Chrzan, Sawtooth Software

THE RESEARCHER'S PARADOX: A FURTHER LOOK AT THE IMPACT OF LARGE-SCALE CHOICE EXERCISES

Megan Peitz

Mike Serpetti and Claire Gilbert, Human8

RESEARCHER'S GUIDE TO STUDYING LARGE ATTRIBUTE SETS IN CHOICE-BASED CONJOINT

Megan Peitz

Mike Serpetti, Human8

Dan Yardley, Sawtooth Software

USING MAXDIFF INSTEAD OF CBC?
PROS, CONS AND RECOMMENTATIONS

Megan Peitz and Abby Lerner

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