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Megan Peitz
Feb 75 min read
Pricing Research Breakdown: Three Techniques for Precision Pricing Strategy
Thoughtfully designed and executed pricing research enables companies to determine optimal price points that allow new products and...
Megan Peitz
Jan 105 min read
The Power of Advanced Analytics for Market Segmentation Strategies
I often advise clients to incorporate segmentation strategies to identify their target customers. An essential technique we employ is...
Megan Peitz
Jan 26 min read
Roadmapping That Drives Innovation: Tips for a Successful Product Development Roadmap
As CEO of a market research firm that partners closely with product teams, people often ask me about best practices for building an...
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