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Megan Peitz
Sep 34 min read
Using Best/Worst scaling to understand your customer
For many businesses, uncovering genuine customer preferences feels like trying to read minds. Traditional surveys frequently fail to...
Megan Peitz
Aug 154 min read
Why is market research important?
It’s not uncommon to hear pushback from some business leaders about investing in market research studies. Comments like "It will take too...
Megan Peitz
Jul 238 min read
Conjoint Analysis Example: A Data-Driven Approach to Choice
Many businesses struggle to understand what truly drives purchasing decisions. Traditional surveys can be misleading, as customers may...
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