Why is market research important?
It’s not uncommon to hear pushback from some business leaders about investing in market research studies. Comments like "It will take too...
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Megan Peitz
Nov 13, 20234 min read
Prioritization Methods: Q Sort vs. MaxDiff
It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...
Megan Peitz
Nov 9, 20232 min read
MaxDiff VS Conjoint. What is the difference?
MaxDiff vs Conjoint? What is the difference? Let's dive in! MaxDiff Analysis, also known as best-worst scaling, is an approach for...
Megan Peitz
Apr 5, 20223 min read
MaxDiff and March Madness
Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...
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