MaxDiff

Aug 154 min read

Why is market research important?

It’s not uncommon to hear pushback from some business leaders about investing in market research studies. Comments like "It will take too...

Nov 13, 20234 min read

Prioritization Methods: Q Sort vs. MaxDiff

It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...

Nov 9, 20232 min read

MaxDiff VS Conjoint. What is the difference?

MaxDiff vs Conjoint? What is the difference? Let's dive in! MaxDiff Analysis, also known as best-worst scaling, is an approach for...

Apr 5, 20223 min read

MaxDiff and March Madness

Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...