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Why is market research important?
It’s not uncommon to hear pushback from some business leaders about investing in market research studies. Comments like "It will take too...
Megan Peitz
Aug 15, 20244 min read


Prioritization Methods: Q Sort vs. MaxDiff
It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...
Megan Peitz
Nov 13, 20234 min read


A Discrete Choice Take on the Netflix Price Hike
Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from...
Megan Peitz
Jan 23, 20192 min read
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