Better Polling Methods Show What Voters Really Want
Americans disagree about almost everything in politics - except how much they dislike the other party. Pew Research recently found that...
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Megan Peitz
Oct 175 min read
Understanding Customer Preferences: The Key to Product Success
Understanding customer preferences is a make-or-break for your business. Guesses or hunches won’t get you far. Accurate, in-depth data on...
Megan Peitz
Oct 174 min read
Research Methods for Capturing Authentic Customer Insights
Companies work hard to give customers what they want. While this seems straightforward, it's more complex than it appears. Thankfully,...
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