top of page
Search

Cracking the Candy Code — MaxDiff Research Uncovers What Trick-or-Treaters Really Crave
With Americans spending a staggering $3.5 billion on Halloween candy each year , which treats actually make trick-or-treaters happy? Our...
Megan Peitz
23 hours ago5 min read


Challenging Apple's Top 100 Albums Using MaxDiff Music Research
What is the best album of all time? Is it Michael Jackson's "Thriller"? Perhaps it's The Beatles' "Abbey Road"? Or maybe it's Lauryn...
Megan Peitz
Mar 135 min read


Total Unduplicated Reach and Frequency: An Introduction to TURF Analysis
An ice cream shop owner stands at their freezer, facing a crucial decision about which flavors to stock. Chocolate is their best-seller,...
Megan Peitz
Mar 116 min read
bottom of page