
When consumers are forced to make
difficult tradeoffs, we learn what they
truly value
Choices are Complex
And understanding how consumers make choices is even harder. We could just ask direct questions about opinion or preference, or ask them to rate features and messages… but the results are unenlightening and not actionable…
We are strategic consultants, expert in advanced research techniques for understanding preference

Market Sizing
Identify white space opportunities and understand your target audience

Pricing Strategy
Optimize your pricing and packaging strategy to maximize profit

Innovation
Identify the products and features your audience values most

Go-to-Market
Bring new products
to market
with confidence
NUMERIOUS
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a group of people eager to find the story in the numbers
Numerious helps companies uncover what their customers truly want
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